chilly: Facebook's Cognitive Dissonance with Sharing
Two philosophies
One of Facebook’s core philosophies is that a user’s privacy is paramount. Part of that privacy is the data you create by browsing Facebook is never shown to other users. You’ll never see a newsfeed story that says, “Joe viewed your profile 1,024 times.” It’s that most basic…
Cartoon: Why Social Media Matters for Your Customers
It is time for another look at enterprise IT from our friends Chief and Chuck. If your management still thinks Facebook and Twitter are fads, then perhaps this cartoon will hit home. After all, if we could only just not be bothered all the time from our customers when they have problems, right…
Plastic-Eating Fungi Found in the Amazon May Solve World’s Waste Problem
A group of students and professors from Yale University have found a fungi in the Amazon rainforest that can degrade and utilize the common plastic polyurethane (PUR). As part of the university’s Rainforest Expedition and Laboratory educational program, designed to engage undergraduate st…
stonesthrow.com/jukebox/jamespants-alone.mp3
James Pants sonic creativity and obscure quirkiness makes listening to his music an aural delight…
Chosen from over 1,000 entries, Christel Winther’s design won Nike Free Run 2iD’s contest to feature a custom sneaker design on a Copenhagen Nike iD billboard. As entries flooded in via the campaign’s Facebook page over two weeks, graffiti artists spray painted the billboard to reflect the most liked Facebook design of the day.
The Future of Advertising Will Be Integrated
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Holy Shiitake!
HOW TO: Start Marketing on Foursquare
There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops than the average customer.
5 Key Tools for Effective Facebook Marketing
While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday’s Facebook marketing webinar. What does it mean for you?
TweetDeck’s Dreams Beyond Twitter ....
TweetDeck is already popular with social media “power users” like news outlets and celebrities, with 11% of Twitters active users using the free software. It has also been nursing big plans to challenge social networks like Facebook and Twitter itself in the curation game–the app competing against its platform if you will.
